Helping busy moms tell the stories of their businesses on their social media accounts and more
Below are reviews of books I have listened to or read to increase my understanding of business topics, how to meet goals, entrepreneurship, and writing.
I have included links to purchase the books on Amazon. It is a convenience for you, and, obviously, I will receive a small commission from Amazon if you purchase from its site, thus a mutually benefiting situation if you choose to accept. :)
Christy's book is inspiring and informative. She does a great job recognizing the difficulties women face when creating businesses of their own. For example, Christy talks straight about feeling threatened by competitors, how to sell with integrity, and what to do when faced with disappointment. As they go through the book, readers are encouraged to build a plan for their businesses by following her 4-tier model.
The E Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Mike E. Gerber
Gerber's book follows the story of Sarah, a worn-out baker who is fed up with struggling to keep the doors of her pie shop open. What once was her dream has slowly become a nightmare of long hours and feelings of inadequacy, sentiments many entrepreneurs can relate to. Gerber uses his conversations with Sarah to teach readers about the three personas entrepreneurs need to embrace in order to create a successful business--the technician, the manager, and the innovator. One of his main focuses of the book is to work on the business, not in the business. By analyzing every aspect of a business, testing methods to accomplish each step, and then documenting the best ways, an entrepreneur establishes a business that runs itself, thus leaving time for days off or even to sell it in the future.
I highly suggest this book if you have no background in entrepreneurship or in business. Gerber gives great insight into the mindsets of strong, successful entrepreneurs, and I relished this information. Sadly, I realized that I was connecting a great deal with the tired Sarah at the beginning of the book, and I had just started my entrepreneurial endeavors! This book stopped me in my tracks in that regard and helped me realize how badly I wanted to create something that brings joy to my life and to the others around me...something rejuvenating instead of draining. Gerber's book provides you the knowledge and the motivation to develop such a business.
The 10% Entrepreneur
This book gives you permission to just dip your toe in the entrepreneurial waters. That concept is refreshing for people like me who are happy with their full-time gigs but still have a desire to create something of their own on the side.
McGinnis begins the book telling his own story of how he found himself to be a 10% entrepreneur. It wasn't a lifelong dream of his, but rather something he realized after the tough economic turn of 2008 when he worked for AIG, a company hit the hardest. He wanted to have a more secure and well-rounded livelihood going forward.
McGinnis divides 10% entrepreneurs into three categories--angels, advisors, and founders.